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Internet Technologies Training Courses |
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EXPLORING INTERNET & CYBERSECURITY |
5 DAYS |
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SOCIAL MEDIA MARKETING |
5 DAYS |
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WEB ANALYTICS |
3 DAYS |
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CLOUD COMPUTING |
3 DAYS |
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MARKETING 2.0 |
1 DAY |
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WEB ANALYTICS – 3 Days training Course |
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- Strategy & Approach to Web Analytics
- The critical importance of various data collection mechanisms
- Qualitative Data – Why it is important, what the available options are, how to elevate our ability to listen to the customers.
- Creating an optimal organizational structure
- Fundamentals on how to select web analytics tool, how to deal with data quality on the web, how to ensure the implementation of the tool is optimal, the importance of applying all your chosen metrics and key performance indicators ( KPIs )
- The core web analytics concepts, the pros & cons of web analytics reports
- The world of search analytics – internal search, search engine optimization, search engine marketing
- Measuring the effectiveness of your campaigns & the effectiveness of your multichannel marketing strategies
- Making your web analytics actionable – benchmarking & goals, executive dashboards, the application of Six Sigma & process excellence methodologies
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PLEASE CONTACT US FOR DETAILED COURSE BROCHURES |
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